Adobe AD0-E560 Practice Exams
Last updated on Apr 01,2025- Exam Code: AD0-E560
- Exam Name: Adobe Marketo Engage Architect Master
- Certification Provider: Adobe
- Latest update: Apr 01,2025
What are key aspects of efficient Marketo instance administration? (Choose two)
- A . Enforcing role-based access controls
- B . Consolidating all campaigns into one workspace
- C . Implementing naming conventions for all assets
- D . Removing all inactive users
A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year’s volume and velocity?
- A . Create a People Performance Report and add Opportunity Metrics to measure success
- B . Create a Program Performance Report to calculate success and new people acquired by the program
- C . Create a Success Path Analyzer report and compare data from different timeframes
- D . Create an operational Smart List for each stage of the funnel and export to a dashboard
What is the primary benefit of using workspaces in Marketo?
- A . Increases campaign volume limits
- B . Provides separate environments for team collaboration
- C . Reduces lead scoring complexity
- D . Enhances email rendering times
What actions can improve email deliverability? (Choose two)
- A . Warming up IP addresses
- B . Regularly cleaning the email list
- C . Increasing email frequency
- D . Disabling recipient preferences
An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?
- A . Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
- B . Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
- C . Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
- D . Create a new unique field for every event or custom question to ensure data accuracy and retention.
Which security measure is most effective in preventing unauthorized data access in Marketo?
- A . Using encrypted fields in forms
- B . Implementing Single Sign-On (SSO)
- C . Limiting segmentation by lists
- D . Increasing engagement campaign approval settings
Which campaign logic is most suitable for nurturing early-stage leads?
- A . Smart Campaign Triggers
- B . Engagement Streams
- C . Batch Campaigns
- D . Static Lists
An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
• How many marketing-qualified leads (MQLs) do I have?
• How long does it take for a new lead to become an MQL?
• What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?
- A . Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report - B . Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report - C . Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report - D . Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company’s Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)
- A . Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately
- B . Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
- C . Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
- D . Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.
When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)
- A . Identity URL with Client Score and Client ID
- B . Endpoint URL with Client ID, Your Email Address, and Client Secret
- C . Endpoint URL with Access Token and Client ID
- D . Endpoint URL with Access Token and Your Email Address
- E . Identity URL with Client ID and Client Secret