Adobe AD0-E560 Practice Exams
Last updated on Apr 12,2025 - Exam Code: AD0-E560
- Exam Name: Adobe Marketo Engage Architect Master
- Certification Provider: Adobe
- Latest update: Apr 12,2025
A client’s Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?
- A . Implement naming conventions for campaigns
- B . Reduce the number of campaigns
- C . Consolidate all campaigns into one workspace
- D . Remove inactive campaigns
Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to ‘request a seat’ on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized ‘Event Score’ field as a Webhook to calculate and provide a number to each Person record based on where they sit in ‘the queue’. Once they receive this number, their Program Status is updated to ‘Registered’ if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?
- A . Call Webhook > Wait 5 minutes > If ‘Event Score’ = is Less than 50, then Program Status = Registered > If ‘Program Status’ = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
- B . Call Webhook > Wait 5 minutes > If ‘Event Score’ = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
- C . Call Webhook > Wait 5 minutes > If ‘Event Score’ = is Less than 51, then Program Status = Registered > If ‘Program Status’ = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
- D . Call Webhook > Wait 5 minutes > If ‘Event Score’ = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?
- A . Will E-Commerce share order data with Marketo via a Custom Object?
- B . Will E-Commerce share billing data to the Company object in Marketo?
- C . Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
- D . Will E-Commerce use a default integration for order data and billing?
Which report helps assess the success of an engagement program?
- A . People Performance Report
- B . Engagement Stream Performance Report
- C . Program Performance Report
- D . Email Performance Report
Your client requests a global rollout for Marketo but has limited resources.
What is the best approach?
- A . Focus on regional implementation before global expansion
- B . Allocate additional budget to expedite the rollout
- C . Increase team size to manage the workload
- D . Use a single instance with default configurations
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company’s behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?
- A . One set of channels should be created, and a tag should be used to determine Direct or Partner
- B . Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
- C . One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
- D . Create a single global program to consolidate reporting for both direct and third-party seller marketing
A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?
- A . People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
- B . Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile
- C . Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
- D . Exclude recycled leads from the RCM entirely to avoid skewing data
An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?
- A . Use campaign inspector to determine the number of sync to CRM flow steps
Check the permissions in the CRM for the Marketo sync user profile
Check the permissions in the CRM for the Marketo sync user profile - B . Create a smart list to identify Marketo Engage records that have an empty CRM type
Review the field management mapping
Check the permission in the CRM for the Marketo sync user profile - C . Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs - D . Limit the number of records being synced by pausing all active campaigns.
Which stakeholders are essential for implementing a Marketo project? (Choose two)
- A . Marketing Operations Manager
- B . Campaign Specialist
- C . Business Strategist
- D . Customer Support Agent
A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?
- A . Validate stage entry and exit criteria
- B . Adjust lead scores for impacted leads
- C . Review Smart List filters
- D . Rebuild all lifecycle workflows