Adobe AD0-E560 Practice Exams
Last updated on Apr 13,2025- Exam Code: AD0-E560
- Exam Name: Adobe Marketo Engage Architect Master
- Certification Provider: Adobe
- Latest update: Apr 13,2025
What is a potential challenge when integrating a third-party analytics tool with Marketo?
- A . Data enrichment capabilities
- B . Data mapping discrepancies
- C . Limited campaign templates
- D . High email bounce rates
What is the primary objective of an enablement rollout plan?
- A . Increase system uptime
- B . Educate stakeholders on system usage
- C . Automate marketing workflows
- D . Enhance email deliverability
A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?
- A . Execute Campaign > Send Email > Send Alert > Create Task
- B . Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
- C . Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
- D . Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from ‘Hand Raise’ to ‘Scoring’ the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?
- A . Remove the person score trigger filter from the MQL trigger campaign
- B . Update the smart campaign qualification settings to run once per hour
- C . Use a Wait step and a Remove from Flow step at the beginning of the campaign flow
- D . Disable the scoring model for hand-raise conversions to avoid conflicts
When should partitions be used in Marketo?
- A . When managing global leads across multiple regions
- B . When organizing campaigns by engagement type
- C . When personalizing templates for small audiences
- D . When using static lists exclusively
A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region’s marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?
- A . The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
- B . The new person will be created in the North America Partition where the form exists.
- C . The new person will be created in the default Partition and immediately routed to the North America Partition.
- D . The person will not be created unless explicitly routed to a specific Partition.
Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?
- A . Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form
Make sure this triggers a Score field update as well - B . Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program
Add the appropriate score values into the ‘Change Data Value’ flow step, then switch on - C . Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program
Add the appropriate score value ‘My Tokens’ into the ‘Change Score’ flow step, then switch on - D . Update the hidden Behavioral Score fields in each form to have the appropriate ‘My Token’ score for the value of the form
Make sure this triggers a Score field update as well
What components are essential when designing a lead lifecycle model? (Choose two)
- A . Defining lifecycle stages with clear entry/exit criteria
- B . Including static lists for audience segmentation
- C . Integrating lead scoring for lifecycle progression
- D . Setting up multiple engagement streams per stage
Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)
- A . Campaign folder hierarchy
- B . Smart Campaign performance
- C . Engagement Stream cadence
- D . Data retention policies
What criteria are essential when evaluating campaign logic for lead engagement? (Choose two)
- A . Defining lead scoring thresholds
- B . Leveraging dynamic content in campaigns
- C . Using static lists for all segmentation
- D . Scheduling campaigns during peak hours