Salesforce Salesforce Marketing Associate Practice Exams
Last updated on Mar 31,2025- Exam Code: Salesforce Marketing Associate
- Exam Name: Salesforce Certified Marketing Associate
- Certification Provider: Salesforce
- Latest update: Mar 31,2025
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
• ContactID contains the unique identifier for the contact
• MobileNumber contains the mobile number of the contact
• EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?
- A . EmailAddress
- B . MobileNumber
- C . ContactID
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?
- A . Standard data extension
- B . Random data extension
- C . Filtered data extension
The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?
- A . Journey History
- B . Journey Dashboard
- C . Journey Health
Under GDPR, which rights does the consumer have to the data collected by the business?
- A . Rights to not be forgotten or processed
- B . Rights to data access and portability
- C . Rights to request and modify data as they see fit
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?
- A . Double opt-in confirmation
- B . Mobile SMS keyword opt-in confirmation
- C . Smart capture opt-in confirmation
A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing Cloud Engagement.
Which resource provides knowledge checks and community-centered assets?
- A . Salesforce Help & Training
- B . Knowledge Base
- C . Trailhead
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
- A . Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
- B . Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe
- C . State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension.
Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?
- A . Create a filtered data extension to remove duplicate products.
- B . Ensure the box is checked for de-duplicate by email address.
- C . Run an automation that removes duplicate subscribers at send time.
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.
How should the marketing associate accomplish this?
- A . Use the customer base data extension as the target and the gold tier data extension as excluded.
- B . Create a random data extension and suppress gold tier members from the customer base data extension.
- C . Use a data extension that includes only tiered members that opened the previous email.
Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers.
What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?
- A . Transactional Send Classification
- B . URL link to privacy standards
- C . Physical mailing address