Salesforce Salesforce Marketing Associate Practice Exams
Last updated on Apr 01,2025- Exam Code: Salesforce Marketing Associate
- Exam Name: Salesforce Certified Marketing Associate
- Certification Provider: Salesforce
- Latest update: Apr 01,2025
A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
- A . Date Unsubscribed
- B . Unsubscribe Reason
- C . Subscriber Key
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?
- A . Commercial
- B . Transactional
- C . Account Default
A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.
What is the reason the associate cannot see the data extension?
- A . The data extension has the Is Testable flag unchecked.
- B . The data extension is empty and cannot be used for testing.
- C . The associate has insufficient user permissions to perform a test send.
The marketing team at Northern Trail Outfitters wants to include a subscriber’s local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending.
Which feature should an associate utilize?
- A . Personalization Strings
- B . Decision Splits
- C . Filter Activity
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?
- A . Export the data, add fields externally, and import it back into the original data extension.
- B . Directly modify the existing data extension and save with a new name.
- C . Copy the data extension from the original campaign and modify the fields.
The marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information to a data extension in Marketing Cloud Engagement.
Which functionality should the associate use?
- A . Web Collect
- B . Mobile Connect
- C . Smart Capture
Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.
Where should the associate configure this setting in the email send?
- A . Define Properties
- B . Configure Delivery
- C . Review and Send
Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information.
Which template type will generate the email send in the data extension?
- A . Reports
- B . Data View
- C . Send Logging
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
- A . Assign new subscriber keys to each promotion code redemption.
- B . Assign the email address as the primary key.
- C . Assign the promotion code field as a second primary key.
Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.
Which marketing practice should the associate apply?
- A . Include personal data for the customer to easily access.
- B . Utilize first-party data to personalize the customer experience.
- C . Promote products that the customer might be interested in.