Salesforce Salesforce Marketing Associate Practice Exams
Last updated on Apr 11,2025 - Exam Code: Salesforce Marketing Associate
- Exam Name: Salesforce Certified Marketing Associate
- Certification Provider: Salesforce
- Latest update: Apr 11,2025
The marketing team at Cloud Kicks believes that adding a subscriber’s first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?
- A . Random Data Extensions
- B . Journey Builder A/B Testing
- C . A/B Testing In Email Studio
A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.
Which Journey Builder feature supports this subject line test?
- A . Path Optimizer
- B . A/B Test
- C . Decision Split
Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.
What should an associate use when importing data into a Marketing Cloud Engagement data extension?
- A . Add and update
- B . Overwrite
- C . Add only
Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries.
Which feature is configured in an account to meet these requirements?
- A . Delivery Profiles
- B . Reply Mail Management
- C . From Address Management
Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?
- A . Decision Split
- B . Random Split
- C . Engagement Split
The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.
Which feature helps to regulate how long information is kept in a data extension?
- A . Automation Studio
- B . Data Retention
- C . Data Transfer
What is used to identify unique member records?
- A . Foreign Key
- B . Primary Key
- C . Subscriber Key
Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers.
The marketing team would like to collect consent to email attendees after the event.
What is the best practice to collect consent?
- A . Obtain handwritten submissions at the booth.
- B . Provide a digital form or QR code at the booth.
- C . Email everyone from the attendance list.
The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?
- A . Audience
- B . Salesforce Data Entry Event
- C . Data Extension
Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO’s Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this?
- A . Sender Profile
- B . From Address Management
- C . Delivery Profile