Salesforce Salesforce Marketing Associate Practice Exams
Last updated on Apr 12,2025- Exam Code: Salesforce Marketing Associate
- Exam Name: Salesforce Certified Marketing Associate
- Certification Provider: Salesforce
- Latest update: Apr 12,2025
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.
Where should an associate view the status of the subscriber?
- A . Synchronized Data Extensions in Contact Builder
- B . All Subscribers in Email Studio
- C . All Contacts in Contact Builder
Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend?
- A . Enable content tags.
- B . Create custom folder permissions.
- C . Organize folders alphabetically.
The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.
What is causing the email to hard bounce?
- A . The recipient’s mailbox is temporarily unavailable.
- B . The subscriber’s mailbox is full.
- C . The email address is invalid.
A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:
• Updated its Commercial Send Classification
• Incorporated a list of additional contacts gathered from an industry event into a sendable data extension
• Tested new subject lines in its email campaigns
What is causing the high bounce rate?
- A . The newly added contacts had NOT given consent for email marketing.
- B . Some newly added contacts’ email addresses were invalid.
- C . The updated subject lines triggered spam alerts and the emails were flagged as junk.
Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?
- A . Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
- B . Requiring the subscriber to complete a survey before allowing them to unsubscribe
- C . Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe
The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.
What should a marketing associate use to retrieve this information?
- A . Analytics Builder Reports
- B . Intelligence Reports Email Dashboard
- C . Journey Analytics in Journey Builder
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?
- A . Have customer log in to their account and update profile.
- B . Provide a postal mailing address as a minimum.
- C . Set up a footer in the email with an unsubscribe link.